As one of the most experienced DOOH teams in the industry, combined with a 100% focus on all things digital, we are well positioned to advise on and attend to almost every creative scenario.
We use ‘live’ widgets to auto-update advertising artwork based upon specific requirements or user generated content, demonstrating truly dynamic characteristics.
Our intuitive feeds dictate which existing artwork will display based upon pre-determined triggers like weather, temperature or social feeds.
We can design and produce digital artwork for your LUMO advertising campaign, specific to your brand guidelines and creative brief.
We can use any existing digital advertising material and resize it to fit any digital ooh screen.
We can create cost-effective software solutions specific to the client’s campaign brief, from the simplest ideas to the highly complex.
Our specialist photographers can produce post-campaign photos or video for use on your social platforms, website, case study or award entry.
Vogel's wanted consumers to express their love by encouraging bread lovers to share their opinion on how they store, eat, and even cut, Vogel’s. To show these votes live we built an HTML Banner ad that updates based on the combined amounts of votes through a custom API, pulling their Facebook and Instagram account votes.
To show Z's commitment to 'moving with the times we used LENS Analytics database to count the number of EV vehicles in real-time. Once a registered EV drove past the specific billboard would update its count. This count started once 24 cars had driven past and then counted till midnight and reset.
The Warehouse was a major sponsor of the NZ Athletes and wanted to celebrate any success in the Summer and Winter Olympics. In this example, the Ad was sent live within 60 seconds of Zoi winning silver in the big air at the Beijing Winter Olympics. All the client had to do was select the medal and pre-approved message and then press live.
Paul Neshausen wanted to be able to create and manage all his listings through a custom web portal. We used a template design so that they could update imagery, headlines, addresses, auction times, and even a sold sticker at any moment. He could also add a normal static jpg file and add to the rotation of all his listings.
There are no better moments for a beer than 5:00pm or when it’s sweltering outside. This campaign celebrates those two times with a beautifully simple dynamic display. Garage Project had 2 creatives, with one playing a live 5pm to 6pm countdown every day and a second creative appearing whenever the temperature was above 22 degrees.
Southern Cross used LENS to build a bespoke API to display the live average speed of cars going past LUMO's billboards. The speed was based on LENS's speed tracking software and was cross-referenced against TOM TOM's GPS API to get as accurate a reading as possible. The message was then served to congratulate the drivers for their safe speed or tell them to slow down for our furry friends.
People are what make things happen.
LUMO Labs is comprised by a group of talented and experienced DOOH practitioners who will work with you to deliver the best digital creative solutions.
Every campaign needs the benefit of a keen and experienced marketing eye, especially when considering bespoke creative ideas for the digital OOH channel.
Designer extraordinaire, Jamie is a foundation member of the LUMO team who has extensive experience in digital design capability, specific to DOOH
Chief of technology, Robin’s knowledge and experience in digital out-of-home technology solutions is unsurpassed.
LUMO co-founder and OOH industry veteran, Phil brings a critical view to what works and doesn’t work and helps keep our unorthodox creative thinkers in line.
LUMO Labs is a creative think tank designed to showcase our technology suite and bring to life your creative idea through a state-of-the-art mobile DOOH experience. The advanced mobile studio is not only unique but perfectly designed to demonstrate the full scope of how we can bring your digital ideas to life, in the comfort of a luxurious technology suite.
Inside is a full suite of technology which replicates any digital out-of-home format – whether large format, small format or place-based. This makes it easy to create and test any campaign idea.
There is even a wine fridge for those longer testing sessions.