LUMO Labs

A purpose-built digital out-of-home design studio that will explore the creative possibilities and deliver more innovative thinking.

Our services
About

We are New Zealand’s first glimpse into a design and production hub specifically created to meet and surpass digital out-of-home content requirements and provide seamless software solutions for clients.

Creative Services

As one of the most experienced DOOH teams in the industry, combined with a 100% focus on all things digital, we are well positioned to advise on and attend to almost every creative scenario.

Dynamic Artwork

We use ‘live’ widgets to auto-update advertising artwork based upon specific requirements or user generated content, demonstrating truly dynamic characteristics.

Conditional Artwork

Our intuitive feeds dictate which existing artwork will display based upon pre-determined triggers like weather, temperature or social feeds.

DOOH Content Creation

We can design and produce digital artwork for your LUMO advertising campaign, specific to your brand guidelines and creative brief.

Artwork Resizing

We can use any existing digital advertising material and resize it to fit any digital ooh screen.

Software Development

We can create cost-effective software solutions specific to the client’s campaign brief, from the simplest ideas to the highly complex.

Photography & Video

Our specialist photographers can produce post-campaign photos or video for use on your social platforms, website, case study or award entry.

Case study

Tip Top

Tip Top constantly launches new and exciting flavours during summer. But rather than rotate through multiple ads, we wanted to make sure the ads were targeting consumers during peak demand. The clear consumer preference was based on weather, so we used OpenWeather to display high demand products at varying weather conditions.

Case study

Burger King

Burger King ran a competition to crown New Zealand’s first Whopper King with three finalists given two weeks to campaign for their pledge. The campaign used an API from their social accounts to update live voting percentages for each finalist as part of a specially built HTML creative.

Case study

Edward Pack

When you have multiple residential properties in the market at one time, why not update them in real-time? To create the ultimate customisable experience, we gave Edward and his team their own portal to update listing information, imagery and viewing times - whenever they needed. This put control back into their hands and allowed them to use their audience knowledge to improve engagement results.

Case study

Radio Hauraki

Pandemics, riots, financial crisis; the news is pretty gloomy right now. But Radio Hauraki wanted to focus on lighter topics. To show drivers what was being discussed on the popular radio channel from 6-10am each morning, LUMO’s network illustrated the topics in real-time

Case study

Garage Project

There are no better moments for a beer than 5:00pm or when it’s sweltering outside. This campaign celebrates those two times with a beautifully simple dynamic display. Garage Project had 2 creatives, with one playing a live 5pm to 6pm countdown every day and a second creative appearing whenever the temperature was above 22 degrees.

Case study

NZ SKI

NZ Ski wanted to emphasise how close the Ski Fields are for most New Zealanders. Utilising data from IATA (flight times and scheduling), weather (MetService), Traffic (Google) and NZSkis database of available rentals; we painted a clear picture of how quickly a commuter is from being on the slopes from exactly where they are sitting in traffic.

Our People

People are what make things happen.

LUMO Labs is comprised by a group of talented and experienced DOOH practitioners who will work with you to deliver the best digital creative solutions.

Hamish Smith

Every campaign needs the benefit of a keen and experienced marketing eye, especially when considering bespoke creative ideas for the digital OOH channel.

Jamie Snow

Designer extraordinaire, Jamie is a foundation member of the LUMO team who has extensive experience in digital design capability, specific to DOOH

Robin Arnold

Chief of technology, Robin’s knowledge and experience in digital out-of-home technology solutions is unsurpassed.

Phil Clemas

LUMO co-founder and OOH industry veteran, Phil brings a critical view to what works and doesn’t work and helps keep our unorthodox  creative thinkers in line.

Dynamic    Interactive     Digital Advertising

Bringing innovation to you

LUMO Labs is a creative think tank designed to showcase our technology suite and bring to life your creative idea through a state-of-the-art mobile DOOH experience. The advanced mobile studio is not only unique but perfectly designed to demonstrate the full scope of how we can bring your digital ideas to life, in the comfort of a luxurious technology suite.

Mobile Lab

Inside is a full suite of technology which replicates any digital out-of-home format – whether large format, small format or place-based. This makes it easy to create and test any campaign idea.

There is even a wine fridge for those longer testing sessions.

Contact Us

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